Silicon Valley marketing leader and former ON24 CMO Joe Hyland has been appointed as head of marketing for fintech company Greensill.
With this appointment, Greensill hopes to expand its brand globally and grow its portfolio with products to new markets. Hyland has built brands and award-winning teams throughout his career, including his most recent role as CMO for ON24, a leading webinar and digital experience company.
At ON24, he transformed the marketing team from a cost center to a revenue driver. Hyland also launched “Webinar World,” an industry-leading global event series that has seen tens of thousands of attendees and featured sold-out events in San Francisco, Sydney, London, and Singapore. Additionally, in 2018, he was included in the DMNews “40 Under 40” Marketing Innovators list.
Lex Greensill, founder and CEO of Greensill said: “We’re excited to welcome world-class marketer Joe Hyland into the Greensill family to help us showcase our benefits for corporations, SMEs, and employees when it comes to accelerating payments and reducing costly inefficiencies. As we continue to build win-win solutions for businesses large and small as well as their employees, it’s critical that all sides understand that today’s status quo is costly and unnecessary. Joe’s experience in building brands will accelerate our campaign to build awareness of these issues and the solutions we provide.”
