Six ways to ensure you create the perfect social media guidelines:
- Be clear: set out clear objectives before creating guidelines to ensure they stay on point and on brand.
- Don’t forget the basics: address simple questions by setting up ‘how tos’ for each platform.
- Make employees brand ambassadors: Set up specific guidelines for employee accounts.
- Address a crisis: it’s vital a social policy is there at a time of crisis. Include detailed instructions of what to do when faced with criticism or complaints.
- Get creative: social guidelines don’t need to be boring, think outside the box and make them engaging and fun.
- Stay up-to-date: ensure your policies are refreshed and employees stay informed of changes.
To find out more about social guidelines and if you need them read our feature now>>
