Experian has appointed Nick Frazer as the director of B2B marketing as part of its continued plan for growth.
The global information solutions company will mean Frazer is in charge of expanding the division, and driving increased use of advanced data segmentation and analysis tools. He will also to develop more crossover marketing solutions with a strong focus on promoting its Commercial Delphi credit screening tool.
Frazer’s previous role was head of business information services at Equifax where he was responsible for heading up the business information division. He has also held senior management positions at Dataforce and D&B.
Frazer takes over from Richard Lloyd who previously held this role and has now been promoted to managing director of the Business Information Division. Lloyd comments âNick’s track record makes him an ideal candidate. His core skill in both marketing and risk… ensures that the division is in the very best of hands.â
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