Marketers can now trade in their favourite book to have inspired them in 2019 and receive a new book and note of inspiration in return.
To use the new, free bookclub service just send in a book, inspirational message for the next reader and prepaid bubble wrap envelope with your address. The book swap is available in the UK and US and managed through The Marketing Practice.
The books do not need to be marketing-related, so long as they are business inspired or based on marketing thinking – whether that be psychology, sociology or pop-culture.
The free service has been set up by Gemma Davies, director of global ABM strategy at ServiceNow, who recently won Marketer of the Year at the B2B Marketing Awards 2019.
Those who are interested can find more information at http://b2bbookswap.com/. The programme is open now and will continue through 2020.
