The Financial Times (FT) has relaunched its much lauded HTML5 web app, offering subscribers a cleaner interface.
Users of the app will also now be able to choose between a dynamically updated version and the ‘morning edition’, which more closely resembles what appeared in the print version of the paper.
FT.com managing editor, Robert Shrimsley, said: “Our new app offers a richer, more immersive experience that builds on the idea of the dynamic newspaper.
“Among the improvements are a new look article that makes it far easier to swipe between stories and which also now includes video and slideshows.”
Other key features of the redesign include:
- A more intuitive navigation, making it easier and quicker to find content
- ‘My FT’: personalised section including clippings, recommended reads based on browsing history, recently viewed articles and portfolio summary
- Richer content: new sections including FT Money and FTfm, additional video and vibrant images
- Blog hub: new index page linking to all FT blogs
Learn more about the redesigned app over at FT.com
