GE launches user generated Vines

General Electric has launched a social media-based ‘science fair’ campaign following the success of its #6SecondScience Vine post: an experiment illustrating what happens when you combine milk, food colouring and dish soap (see below). 

The #6SecondScience campaign will create and curate user-generation Vines showing the miracles of science and will include Promoted Tweets, Facebook ads, Tumblr mobile promos and BuzzFeed and Mashable integrations.

 

Related content

Access full article

Propolis logo white

B2B strategies. B2B skills.
B2B growth.

Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.