General Electric has launched a social media-based ‘science fair’ campaign following the success of its #6SecondScience Vine post: an experiment illustrating what happens when you combine milk, food colouring and dish soap (see below).
The #6SecondScience campaign will create and curate user-generation Vines showing the miracles of science and will include Promoted Tweets, Facebook ads, Tumblr mobile promos and BuzzFeed and Mashable integrations.