A customer will be over two thirds through the buying process (69% to be precise) before even talking to your sales and account teams.
Large enterprise accounts conduct their own research online, hear what industry analysts have to say, ask for advice in forums and listen to peers’ opinions via social media.
This is all happening as many sectors see products and services become commoditised. So standing out relies more than ever on relationships with customers and their perceptions of your business.
A customer-obsessed enterprise focuses its strategy, its energy, and its budget on processes that enhance knowledge of and engagement with customers and prioritizes these over maintaining traditional competitive barriers.
Winning In The Age Of The Customer, Forrester 2014
To succeed in the “Age of the Customer” we are helping our clients become obsessed with their customers.
Our account-specific approach finds out exactly what customers need and lands relevant content across the right touch points at the right time in the buying cycle.
So account-based marketing creates competitive advantage.
We do this every day across 39 countries and with 231 of the world’s largest accounts.
To learn more, get in touch with us [email protected]
