Google has seen continued growth in its search ad offering in Q2 2014, according to new stats published by Adobe.
The advertiser data revealed the overall search spend in the US grew by nine per cent year-on-year (YoY) with most of the increase coming from click-through growth. The UK and Germany saw 10 per cent and six per cent YoY search spend growth respectively.
When comparing Google search ad spend to Yahoo and Bing in Q2, Google continued to dominate with a 78 per cent share of search advertiser spend, while Yahoo and Bing only claimed a 22 per cent share.
Meanwhile, in Q2 desktops represented 70 per cent of paid for search traffic (compared to 77 per cent in August 2013) while mobile and smartphones accounted for 30 per cent.
Adobe predicts paid search spend will increase by 10–12 per cent YoY for the rest of the year and mobile and tablets will account for 35 per cent of paid search spend by the end of the year.
