Analyse this
- As with all aspects of Google Analytics, it’s totally free, so any business can use it.
- It’s the best-of-breed when it comes to implementation with sites because it’s constantly developed and improved to evolve with the digital landscape.
- All interactions are tracked including direct traffic, search terms and if there are PR stories or other sites that link to a site.
- It saves time and takes the pain out of evaluating sales and marketing for websites. Being able to see the results of which content is performing best and the relationships between your site and paid media spend is an invaluable innovation for B2B marketers. Having all this information processed on a custom report is invaluable.
- It’s easy to use – the logins are based on an everyday Google Account.
- It’s very fast and accurate. Being able to pinpoint customers’ exact interactions with a brand boosts understanding of their needs and allows for more effective targeting and communication between brands and their audiences. Sometimes there is a delay in the data, for example the last 24 hours – the reporting is not real-time.
