Google is trialling a new feature that enables users to post content directly to search results pages.
Simply called ‘posts’, the experimental tool is currently being tested for US presidential candidates, with Google hoping to extend its reach to verified individuals and organisations.
In a blog post, Google claimed the “experimental new podium” is “a new way for users to hear directly from select entities they’re searching for on Google.”
These ‘verified individuals’ will be able to share text, images and videos that will instantly appear in search results related to the publisher, with all content then available to share across popular social media networks.
US republican candidate Donald Trump appears to already be employing the new feature, with users able to easily navigate his views on various issues pertinent to the Presidential primaries.
The feature is currently invite-only, but Google is encouraging public figures and organisations to join a waiting list.
