Twitter has confirmed that tweets will soon be shown in Google search results.
In the first half of this year Google’s search results will display tweets rather than user profiles, following a deal giving the web company access to the social network’s user data.
The companies had a similar deal from 2009 to 2011, but it had since lapsed.
This new agreement shows Twitter is making headway, under the lead of CEO Dick Cosolo, in getting tweets seen by non-users to generate more advertising revenue from a larger audience.
The social network, which also provides data to Microsoft’s Bing search service and Yahoo, is aiming to draw more people to its site.
Joanna Parnell, director of planning at digital media agency Unique Digital, said: “This could mean a great deal for brands. Clever brands will ensure they’ve fully invested in real time planning frameworks, to capitalise on key conversations happening with consumer and to show their personality at all times to a wider audience.
“Twitter will certainly increase its reach and profile by partnering with the behemoth that’s Google, expanding outside of the platform itself, just as Facebook connect has done, developing one of the richest evolving datasets online.”
