Google Assistant has seen a 50% YoY improvement in how well it can answer questions, according to research by voice experience agency, Rabbit and Pork.
In a quarterly whitepaper the agency aimed to pinpoint the brands that are performing best with Google’s voice search.
It found Google Assistant could now answer 67% of questions. This is a 26% increase from last quarter’s 53%.
The agency said this growth was due to: Google’s improved search algorithm, more brands focusing time on creating voice friendly content, and Google linking more of their web products to voice.
The report also outlines some of the key phrases asked to Google Assistant in 23 different vertical markets. It also lists Google Assistant’s answers, to help businesses build a voice brand that will get attention from voice search.
