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B2B Guides and Reports

Quickly gain the latest market knowledge and practical guidance with our expert produced B2B marketing guides, reports and resources.

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Looking ahead: 6 ABM predictions for 2024

ABM has certainly evolved in more ways than one this year. From making ABM more centralized to getting marketing and sales to […]

B2B marketing guide - Trendsetters and trailblazers 2023

Trendsetters and Trailblazers 2023: Professional services marketers

What do the most influential professional services marketers have in common? The world of marketing in professional services is blessed with talent. […]

B2B Marketing Guide: The UK Agencies Benchmarking Report 2023

The B2B Marketing UK Agencies Benchmarking Report 2023

2023 marks another year of continuous change. We’re facing a challenging economic environment and pressure to do more with less, all while […]

B2B Marketing report: B2B martech - a marketing leader's view

B2B Martech: The Marketing Leader’s Perspective

Discover how B2B marketing leaders are leveraging martech to drive success. Learn the key strategies and tactics to help you stay ahead […]

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Future forward: Top tips for implementing AI into your business

Whether you’re joking about it taking over your job or using ChatGPT for the first time, AI has become quite the buzzword. […]

B2B Marketing guide: Pipeline’s secret weapon: Full-funnel marketing (and how to prove it)

Pipeline’s secret weapon: Full-funnel marketing (and how to prove it)

Out of the frying pan and into the fire. The past few years have witnessed seismic transformations in the ways…
B2B marketing report - the Future of B2B events

The future of B2B events: Strategic importance of events elevated by two years of crisis

In this report, we spoke to event marketers, organisers, tech vendors, attendees and venue owners to learn more about what the future […]

B2B Marketing guide - Middle of your funnel is broken

The middle of your funnel is broken: Why leads aren’t everything and you need to align your content with self-serve buyer journeys – B2B Marketing

Content might be king, but if you’re focusing all of your content on the wrong people at the wrong time in the […]


The Propolis top US marketers 2022

At B2B Marketing, we aim to keep you up to date with the latest trends in B2B, the best campaigns, the strategies […]

B2B marketing US Agencies Benchmarking report

The B2B Marketing US Agencies Benchmarking Report 2022

Who’s the biggest US agency? Who’s making the most money? Who’s growing faster than everyone else? Who’s the right fit for my […]

B2B Marketing Trend Tracker 2022

The 2022 Trend Tracker

Each year, we ask client-side and agency-side marketers what they’re focused on for the year ahead. The results indicate the areas that […]

B2B Marketing report: Riding the wave of martech change

Riding the wave of martech change: Submerged in an unmanageable sea of technology and facing the next tide

Propolis – our exclusive community for B2B marketers to come together, share insights, learn from our handpicked industry experts and access our […]

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