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B2B Guides and Reports

Quickly gain the latest market knowledge and practical guidance with our expert produced B2B marketing guides, reports and resources.

B2B marketing guide - community marketing

Community marketing: Why community is the future of engaging B2B customers

Community isn’t a new thing. It’s been there since humans first walked the Earth. But how can B2B marketers take the concept […]

B2B Marketing guide - UK Agencies Benchmarking Report 2021

The B2B Marketing UK Agencies Benchmarking Report 2021

Who are the biggest and best UK B2B marketing agencies? In fact, what does the agency marketplace even look like at the […]


Laser-focused channel marketing: How tech Vendors and Partners can reap the benefits of a hyper-targeted approach to channel marketing

Let’s be real. When it comes to channel, the Vendor-Partner relationship is not perfect. For too long, Vendors have pushed out standardised […]


The untapped power of personalisation in B2B marketing

It’s time to start making it personal. Personalisation is not new to the world of B2B marketing, but is it being used […]


How to transform your marketing with a customer data platform

How to transform your marketing with a customer data platform As the volume of data available to B2B marketers continues to surge […]


2020 B2B Marketing US Agencies Benchmarking Report |

Who are the US’s top B2B marketing agencies? Download this free 76-page guide to find out! Are you in search of a […]


The tech marketer’s guide to channel marketing

Download this free guide to help you navigate the complex and competitive channel marketplace The channel has always been an important route […]


Preparing your account based marketing pilot for take off

Download this free report to find out how to run an account-based marketing pilot programme How do you get account-based marketing off […]


B2B Marketing UK Salary Survey 2019

What is the average salary for a B2B marketer? Are marketing salaries higher in agencies or in client-side roles? What salary should you […]


Maximizing your webinar engagement – before, during and after

Download this free guide to unlock the potential of your webinars and turn them into a powerhouse marketing channel Think of a […]


6 winning examples of B2B brands using martech to smash targets

Download this free guide to find out how six B2B brands used their tech stack to deliver substantial ROI, new pipeline generation and higher […]


B2B Marketing UK Agencies Benchmarking Report 2019 | B2B Marketing

Discover the latest trends in B2B marketing in the UK with the B2B Marketing UK Agencies Benchmarking Report 2019. Download your free […]

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