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B2B Guides and Reports

Quickly gain the latest market knowledge and practical guidance with our expert produced B2B marketing guides, reports and resources.

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8 Essential Account-Based Marketing Skills | B2B Marketing

Learn the 8 essential skills for successful account-based marketing. Download our free guide to get started and maximize your ABM strategy. Get […]

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Mapping the Small Business Customer Journey – B2B Marketing Guide

This free guide from B2B Marketing provides an in-depth look at mapping the small business customer journey. Learn how to create a […]

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Early Stage ABM Template | Free Downloadable Guide | B2B Marketing

This free downloadable guide from B2B Marketing provides an early stage ABM template to help you get started with your ABM strategy. […]

B2B Marketing guide: B2B social media strategy template

B2B social media strategy: template

Getting value from social media as a marketing channel requires a clear, focused strategy. But where do you start when it comes […]

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Building a successful SME campaign

Download this free, practical guide to planning and executing a successful marketing campaign that targets small businesses The UK’s small firms generated a […]

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Market research brief template

There’s no room for fuzzy of fluffy when it comes to briefing a research agency or team for a marketing research project. This […]

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Client case study template – how to create a winning case study

Case studies are a crucial element of providing social proof and client advocacy, to support your products, services and brand. This template will make […]

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How to measure and monitor customer experience

Download this free, practical guide to discover how to track CX efforts within your organisation – and how to improve it. B2B Marketing […]

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What B2B marketers need to know about social selling

Download your free guide to find out what social selling is, and how marketers can make a success of it Social selling […]

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How to ensure consistent brand experience

Download this free, practical guide on how to deliver a great brand experience for customers every time What makes a decision-maker loyal […]

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What ABM really means and looks like for marketers

Just 11% of B2B marketing teams have a fully developed ABM plan in place. For many marketers, the principle requirements of ABM […]

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5 great examples of ABM in action

Download this free collection of case studies for campaigns that wowed prospects, positioned brands as experts and generated significant sales Every set of […]

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