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ABM Accreditation for Agencies Course Guide

Successful ABM programmes rely on a tight partnership between client-side ABM teams and their chosen agency.

  • Be a stronger agency partner to your clients and deliver on their ambitions.
  • Build insights on accounts and key stakeholders.
  • Craft the right marketing strategy for an account or cluster.
  • Create compelling ABM propositions and content.


Delivered over four weekly two-hour sessions by two ABM practitioners from Inflexion Group ‘s founder and managing principal Louise Jefferson , this accredited course includes proven concepts, group work and best-practice case studies as well as an opportunity for personal reflection.

Download this course guide to find out more.

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