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Account-based strategies in Europe: What’s the status quo, and who’s leading the charge?

Account-based strategies have been all the rage for a few years now, but how do they differ across EMEA?

We spoke to several senior marketers across Europe to understand the maturity of account-based strategies and how they differ across national borders.

Download this report now to learn more about:

  • How mature are account-based strategies in different regions, and how has this changed in the past few years?
  • What challenges do marketers and salespeople face in developing their account-based strategies and integrating their departments? Does this vary depending on the region?
  • What do account-based strategies look like across different regions?

This report reveals subtle cultural differences in approach and challenges, as well some more tangible differences when it comes to maturity.

“In Germany, there seems to be a lot more agencies with account-based expertise when compared to the Netherlands, and a big part of this is the technology. In my opinion, the ABM maturity of a country goes along with the level of tech maturity available in that region, and most of these tools are built in the US and UK.”

Philippe Ruttens, global demand generation, ABM & digital marketing, Cleverbridge

B2B Marketing report Account-based strategies across Europe

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