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Advanced ABM Practitioners Accreditation Course Guide

Introducing our new Advanced ABM Practitioner Accreditation course: a course that explores how to build long term relationships and mutual value with your top customers and prospects. This course will teach you how to:

  • Work as a strategic marketing partner to account teams, speak the team’s language and demonstrate commercial acumen.
  • Select, prioritise and successfully onboard accounts for strategic or cluster ABM.
  • Design a best-practice marketing plan, supported by team working sessions and expert mentoring.
  • Build governance and measurement frameworks that showcase results and ensure business alignment.

Delivered by two experienced ABM practitioners including Louise Jefferson, this course includes practical exercises, teamwork, mentoring, and culminates in a joint accreditation from B2B Marketing and Inflexion Group.

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