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How to create a campaign brief

Our guide covers the fundamental elements of a good campaign brief

Whatever form of campaign you are working on, from email, to advertising, to telemarketing, a good brief is vital. Whether you are briefing an internal team or an external agency, the campaign brief lays the foundations for success by ensuring everyone understands the reasons behind the campaign and the goals it needs to achieve.

We’ve worked with clients across a wide range of sectors, and one of the questions we hear most often is: “What exactly needs to be in a campaign brief?” For our work, we have a bespoke template that captures the key information we need to deliver a successful telemarketing campaign.

Based on our experience, we’ve put together a generic template to help guide you through the process, which you can also tailor for your particular needs and chosen channels.

Our guide covers the fundamental elements of a good marketing campaign brief, including:

  • Background
  • Objectives
  • Communication
  • Outcomes
  • Key messages
  • Constraints

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