They’re a central part of B2B content marketing. But how do you write an eBook that gets results?
An ebook can be a powerful content marketing tool. But when you go in depth to talk to an expert audience, the stakes are high. How do you get it right?
Our how-to guide gives you top tips to keep your readers’ interest all the way from introduction to conclusion.
Read our guide to eBooks to learn:
- Three hallmarks of a great eBook
- The importance of content that’s valuable to your readers
- A structure that keeps readers engaged all the way to the end
- How to bring technical content to life
“With so many companies now producing ebooks, it’s hard to write one that stands out. There are three qualities that I think characterise a great ebook, and only one of them is down to the writing itself.”
Fiona Campbell-Howes, CEO, Radix Communications
