There’s no room for fuzzy of fluffy when it comes to briefing a research agency or team for a marketing research project.
This template will help you develop a market research brief that will ensure your research partner collects and delivers the right research insight to meet your exact objectives.
Social media has become a cornerstone of B2B marketing strategies, offering unparalleled opportunities for lead generation, brand building, and customer engagement. However, […]
This comprehensive report explores the evolving role of B2B events in achieving key marketing objectives. It provides valuable insights from a recent […]
Watch our on-demand webinar “How to select your next digital experience platform” to learn more about this topic. In a marketing landscape […]
By now, you’ve probably seen our 2024 UK and US Agencies Benchmarking reports, and if you haven’t, what are you waiting for? Check both of those […]
The report emphasizes the importance of customer knowledge sharing in today’s competitive market, where customers demand instant, personalized, and relevant information. Traditional […]
This year has certainly been an unpredictable one in the US. Along with the rise of AI, there’s been a potential TikTok […]
