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Riding the wave of martech change: Submerged in an unmanageable sea of technology and facing the next tide

Propolis – our exclusive community for B2B marketers to come together, share insights, learn from our handpicked industry experts and access our best content – is made up of eight ‘Hives.’ These Hives focus on the core topics of B2B marketing, and each year we build a comprehensive report for each.

With that in mind, our recent Hive report for the Marketing Operations & Process Hive asked marketers how satisfied they were with their tech stacks, how integrated they are, the challenges they face, and who’s in control.

Using the results of a survey and several qualitative interviews, we’re able to provide a status quo of where B2B marketers are at in their martech and marketing operations maturity, and provide guidance as to the next steps you could be taking.

This report is a highlights version of the full Propolis report, and gives you just some of the insight from our survey and interviews. Want the full picture? Check out Propolis here.

B2B Marketing report: Riding the wave of martech change

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