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Setting Up An Effective Telemarketing Campaign: A ‘How To’ Guide

Whether conducted in-house or delivered by a specialist agency there are a number of pre-requisites that need to be taken into consideration before embarking on a telemarketing campaign.

Our guide provides step-by-step guidance on how to set up an effective telemarketing campaign that delivers results and ROI. You will learn how to:

Create an effective data foundation to support targeting and ROI.
Get the right message to the right people and continue a meaningful dialogue.
Build a framework that gets results and supports continuous improvement.

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