This is the IBM GTS story.
IBM are a large, multinational technology company, specialising in consulting and research across a broad spectrum of technological fields.
To enhance their sales capabilities in 2020, they held a virtual Global Technology Services (GTS) sales summit for a diverse 4000+ target audience and they reached out to us to create engaging ‘warm-up’ material with a difference.
Read this enlightening case study to:
• Find out how you can have smarter, more powerful and consistent conversations with clients
• Discover how we allow a seller to briefly walk in the shoes of the client
• See the actual campaign feedback!