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Trendsetters and Trailblazers 2023: Professional services marketers

What do the most influential professional services marketers have in common? The world of marketing in professional services is blessed with talent. But who are the Trailblazers? Who are the Trendsetters? Who are the marketers championing world class marketing in professional services, and what makes them tick?

This report celebrates some of the finest talent professional services has to offer, and includes a full psychometric analysis of what drives them, what their strengths are, and what has shaped them as leaders.

Working with our partners, Storians and RHR International, we’re proud to present the Trendsetters and Trailblazers 2023 report.

Download this report now to reveal:

  • The marketers carving the path forward in professional services marketing.
  • What has shaped them as leaders, and what they think is likely to shape the future of professional services marketing.
  • Unique insights on what makes a leader, helping you achieve your own career aspirations

“Something that one of my first bosses told me was that ‘the buck always stops with her.’ I appreciated that and took it as an opportunity to experiment and be bold with my marketing […] I try to do the same with the people I lead, I protect them fiercely, and encourage them to grow, develop and do the things that excite them and add value to our business”

Matthew Allen, Business Development & Marketing Director, Bidwells, and B2B Marketing 2022 Marketer of the Year

B2B marketing guide - Trendsetters and trailblazers 2023

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