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Using website visitor tracking to revolutionise your B2B lead generation

Revolutionise your B2B lead generation with website visitor tracking 

With a rise in the adoption of marketing technology for B2B organizations, it’s time to delve into the world of website visitor tracking software. What is it? How does it work? And, how can marketers and salespeople utilize it to supercharge their business websites?

In this Lead Forensics eBook, explore the best website visitor tracking software for B2B organizations, discover how to use it to enhance your customer experience, and learn how to do it all with data compliance in mind.
Don’t miss out — download the must-have guide to website visitor tracking and transform your B2B lead generation today!

Read this guide to find out how to: 

  • Discover exactly what website visitor tracking is, its key benefits & how it can supercharge every stage of your pipeline. 
  • Understand the successful website visitor tracking tools you need, & how they differ from Google Analytics. 
  • Identify where technology sits in your marketing strategy & how to measure success and grow. 
  • Turn your website traffic into leads, boost your conversion rate & maximize your marketing activity. 


“Today, it’s not about ‘get the traffic’, it’s about ‘get the targeted and relevant traffic.”

Adam Audette, SEO at Merkle

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