Marketing agency gyro UK has bolstered its leadership line-up with a number of new appointments and promotions.
Kate Howe has been promoted from the company’s MD to CEO, with Beth Freedman joining from Saatchi & Saatchi to take up the empty position.
Additionally, Ian Bell has been appointed as the company’s new chief strategy officer after joining from parent company Dentsu Aegis Network, while gyro’s executive creative director David Harris has been promoted to chief creative officer.
Kate Howe said: “The arrivals of both Beth and Ian greatly enhance our creative and strategic thinking alongside our expertise in how to intertwine B2B creativity with media, tech and data.
“We’re building an agency around clients, and their customers, and not just channels. I have an ambitious UK growth plan for gyro, and this expanded leadership team will help us achieve it.”
Last year, gyro was acquired by Dentsu Aegis Network for an undisclosed sum, allowing the marketing agency to expand its reach into new markets beyond the US.
