GyroHSR has teamed up with data marketing specialists Blueberry Wave to launch a new data practice Gyro Wave.
The agreement is aimed at enabling clients achieve more effective deployment of marketing programmes and greater ROMI.
The two businesses will combine their experience to inform campaign elements including data planning and consultancy, through to technical design and database hosting.
Gyro Wave says the new partnership is in response to increasing demand from customers for greater alignment between data and analytics expertise and campaign and creative planning.
Last year GyroHSR conducted client research which it says showed an increasing need for agencies to enable more effective use of customer and prospect data in line with marketing strategies.
Gyro Wave has already begun developing data solutions for a number of clients.
Richard Mabbott, head of strategic planning at GyroHSR said, “From a market perspective, we are seeing an increasingly data-centric future and we want to be in the strongest possible position to capitalise on this for our clients.
“This partnership compliments our existing planning expertise in CRM, loyalty and digital communications and Blueberry Wave were the perfect fit for us to realise our ambitions in this area.”
Pamela Bath, planning director, Blueberry Wave added: “Just being able to capture and store data is not enough; our customers need to be able to see the picture of their customers that it paints and to ensure that as their marketing needs develop their data strategy does too.”
