Herald and Times Group have launched a TV campaign, with the aim of inspiring its current and potential audiences following a 40 per cent growth in overall profits from digital revenue.
The activity targets both news and property consumers and is also designed to speak to the brand’s advertising audience in a B2B capacity.
The creative campaign will centre on the ‘heritage and relevance’ of the news group’s 250 year history, providing a backdrop to its contemporary content. The work also aims to highlight the company’s news offering and specific digital products.
The group has revamped its weekly property supplement and launched a new online portal a with a consistent look and feel to reflect its premium offering. The new portal has been built in response to both buyers’ and sellers’ requirements with a view to targeting affluent homeowners who are both ‘active’ or ‘passive’ in the property market.
The advert will air on Channel 4, Sky Adsmart, Classic FM Scotland and Smooth Radio in Scotland.
Peter Gillespie, group sales and marketing director at Herald and Times Group, said: “We’ve built a premium portal for an affluent, discerning audience which allows buyers to easily access more information on a property, whether they saw it first on paper or online. It also gives our premium-end estate agency advertising customers the opportunity to build their brands in front of their primary audience by targeting both active and latent vendors which are already homeowners. We have much more in the pipeline for our audiences and will continue to respond and innovate in response to our readers’ and advertisers’ needs.”
