‘Social media marketing’ is the latest buzz of the market in the last few years. It is developing significantly over the years. So, if you want to attain success, you should keep yourself updated about its latest trends. Do you know what the ruling trend of modern marketing is? Image-centric marketing is one of the crucial trends of the present society.
Reading a text or viewing an image – which one will be your pick? Viewers generally digest information faster on seeing an image than reading a text, no matter how interesting it is. Understanding the power of images in social media marketing will help you in gaining an edge over your competitors who primarily focus on written contents.
Lets us find out the advantages of implementing images in social media marketing campaigns…
Capture the Attention of Your Audience
Everyone has a limited span of attention. In this age of information where might create an overwhelming impact, people need to choose from numerous content options – each of which seeks to drive attention in the first go. As a result, readers skim through the content and extract only the things they want.
Do you think a long post with only text imprinted on it and nothing else can attract visitors? No, they don’t; simply because no one has so much time these days to read a long post. However, if images are incorporated in a post, it will naturally grab the attention of the audience. Images act as the motivating force that encourages visitors to stay on a post and explore its contents in detail.
Allow to Focus the Points
Well written quality contents are always persuasive but if they have some well selected images, they will move a step ahead. Another important thing is creating breaks in between a text. This gives readers the opportunity to pause for a little and rethink the concepts and points discussed. The aim of your content creation should be to provide readers a thorough understanding of the subject.
Add Splashes of Colors
Pictures with text create a contrasting element in any post. Reading a text line after line creates boredom very quickly. Images are a great solution to this! They make a post visually stimulating and vibrant. Pictures and colorful images spice up a boring post easily.
Enhancing the SEO Practice
Online marketing can be successful with effective SEO strategies and tactics. They determine the “health” of your online marketing campaign. Don’t leave a chance! Implementing any trick can prove to be helpful for you. The first thing that can give a boost to your SEO practice is pictures. You should add relevant images with proper meta tags and alt tags to your post.
It includes file name of the image, description tags, title and Alt tags. If you can correctly label these tags, Google can easily index the content and find out whether it has any relevance. When you are posting pictures to social networking site, you must take advantage of their tagging system.
So, hope you understand that there is great power in images… Implement images in content and enhance social media marketing now!
Author’s Bio: James is a business professional who tries his hand as an ecommerce website builder. He explores different marketing strategies for success.
