Hiscox USA, a business insurance provider, has chosen Gyro New York as its marketing and advertising agency of record.
In addition to raising awareness of Hiscox USA’s products and solutions, gyro is also charged with building on the company’s “Encourage Courage” campaign, which is aimed at small-business owners.
“Gyro’s fearless and innovative approach to marketing is exactly what we were looking for in a partner,” said Hiscox USA’s Head of Marketing Russ Findlay in a statement. “As a company that has been at the forefront of technological innovation in the insurance industry, we’re excited to work with gyro to continue to build upon the successes of ‘Encourage Courage’ and take the campaign to new heights.”
While insurance companies generally shy away from talking about risk, Hiscox’s “Encourage Courage” campaign, which was launched in 2014, promotes the idea that small businesses must embrace risk to succeed. The campaign tagline? “We don’t fear risk – we fear not taking it: Hiscox helps people and businesses embrace risk and reach their full potential.”
Wendy Lurrie, managing director at Gyro, said the agency is looking forward to taking Hiscox’s “inspirational message to the next level.”
“Hiscox’s innovative and unique voice has helped them to become the authority on small business insurance and widely recognized as a thought leader across specialty insurance risk,” she said in a statement. “We are thrilled to partner with Hiscox.”
