If content is king, why is it treated like a pauper?

74% of marketing of creative professionals anticipate a surge in content production in 2024. But what does this mean for the planning, creation, and distribution of new campaign assets?

Despite video, images and other media content playing a starring role in campaigns those valuable assets that took hours of planning, creativity, and collaboration to produce are often underutilised, hard to manage – not treated like a King.

Recognising the substantial investment that goes into creating new digital assets, operational challenges that lead to missed deadlines, lost assets, or outdated, off-brand or un-approved content use should be remedied. But how are creative and marketing teams handling that challenge

With that in mind, B2B Marketing is hosting a roundtable to discuss the challenges senior creative, brand and marketing leaders face when it comes to optimising creative content workflows. This is your opportunity to:

• Understand the barriers to effective content production and deployment.
• Discuss the operational challenges arising from increased demand for visual assets and scaling up production.
• Explore which AI tools are helping and which AI tools are creating new problems to solve with peers
• Share your own nuggets of brand asset management wisdom.