Leaders Roundtable: How to run an outstanding B2B Marketing Team.
This series of roundtables brings the online community of Propolis to life with exclusive thought leadership and networking for CMO and senior level Propolis members.
Date: 9 November 2023
Time: 2:45 PM GMT
Location: B2B Marketing Offices – Westgate House, 9 Holborn, London EC1N 2LL
Great B2B marketing depends on a great B2B marketing team –that much is obvious. But with lingering post-Covid uncertainties around working practices and patterns, the ongoing cost of living crisis and escalating AI-induced uncertainty, leadership has never been harder for marketing directors and CMOs. So what does it take to run an outstanding B2B marketing team? That’s what we’ll explore in this session, with the help of some B2B Marketing Awards-winning marketers, who are at the top of their game.
We’ll discuss:
· Which organizational structure or structures work best for great teams?
· How do internal teams collaborate most effectively with agencies or external contributors?
· How do you motivate individuals and collectives at a time of transition?
· How do get individuals to collaborate in and proactively drive innovation or transformation?
· How do you ensure a great culture?
· How enable individuals to thrive and be fulfilled?
Propolis Roundtables are designed for CMO’s and senior level marketers who are already members of Propolis. If you would like to register your interest to be amongst this select group at the upcoming roundtable please fill out the above form.
Hosted by:
Joel Harrison
Editor-in-chief, B2B Marketing
I’m the Editor-in-chief and co-founder of B2B Marketing, and a passionate advocate and evangelist for everything B2B. I’ve been writing about B2B marketing issues for 17 years now (crikey!) and am motivated to understand the industry’s constant evolution, to understand the next big thing and to connect with the wonderful people working within it – which make it such a special place.
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