Hootsuite will provide a full-service ad platform to brands, after having announced a six-way partnership with leading advertising technology and service providers.
The venture seeks to help users boost their social media efforts and increase tangible results by optimising social advertising campaigns.
Customers using the social media management behemoth will be able to track campaigns across all major social channels – Twitter, Facebook, Instagram, Snapchat and Pinterest.
Matt Switzer, SVP of labs, corporate and business development at Hootsuite, commented on the partnership: “More than ever, brands are investing in paid social media advertising to complement their overall social initiatives and marketing campaigns.
“Hootsuite’s partnerships with these market-leading social ads solutions will help give our enterprise customers a cohesive and comprehensive view into their entire social strategy.”
With organic social showing signs of diminishing in recent years, social media ad spending could reach up to $35.98 billion by 2017, representing over a sixth (16%) of all digital ad spending globally, according to eMarketer research.
