Social monitoring platform Hootsuite has launched Chinese apps with the aim of furthering its presence in the Asia Pacific (APAC) region.
The tech company has introduced a refreshed set of Chinese app integrations in its App Directory, including Sina Weibo, Tencent Weibo and Tencent Weibo Analytics by Klarity.
These new apps enable APAC-based enterprises to derive meaning and take action on social conversations in both Chinese and English, and include a deeper functionality and new features. Local companies can take advantage of this crossover to optimise social engagement in their market.
Ken Mandel, managing director of HootSuite APAC, said: “This market represents tremendous potential for social enterprises, and we’re committed to offering the most localised social media software.
“We are available in six Asian languages and this app release reflects our dedication to the region. Empowering customers to nurture social relationships around the globe is at the core of what HootSuite is all about.”
