But one thing is certain – doing nothing during these troubled times is not an option. Marketing teams need to stay visible, set priorities and try to find the right balance between prudence and investment. And while some organisations are pausing activity, others are trying to operate business as usual.
But what that means varies according to the range of activity and tactics you’re working on. The “right” thing to do depends on the industry you work in, the audience you’re trying to reach, and your sales team’s ability to act. So, let’s look at some of the scenarios that have been presented to Transmission by clients over the past few weeks. How should B2B marketers adapt existing plans, and what else should we be thinking about?
