In this day and age, using SEO and digital marketing is essential for the profitability and success of your business. By determining which keywords bring the most people to your business website and optimizing the content, you can draw more people in to your products and services. If you’ve ever wondered whether content marketing and SEO make a difference in which links people click on during a Google search or when using another search engine, the answer is a resounding yes. Here’s why.
There are many ways you can determine the effects of combined content marketing and SEO for your website’s content. If you don’t have an IT budget, you can use free online tools to research which keywords bring the most traffic to your site. Some of the best ways to optimize your digital marketing and use SEO is to engage in “long-tailed keywords”, explains Business 2 Community. Long-tailed keywords are phrases of three or more words that draw people into your business. For example, if you offer hunting expeditions, using the word “hunting” in your marketing and SEO isn’t going to place you at the top of the Google rankings. However, if you use a long-tailed keyword such as red stag hunting in New Zealand, your hunting lodge business is likely to see an uptick in website visitors.
According to this article on WhaTech, content is key when it comes to getting ranked on Google. Without useful content on your website, your links could be at the bottom of the barrel. Few potential consumers are going to skim through dozens or even hundreds of links, which is why you need to combine digital content marketing as well as SEO on your commercial website.
Today’s internet users are increasingly using mobile devices to locate and access the information they need. In your digital content marketing and SEO, you’ll need to ensure that your website is optimized to mobile devices. According to Market Watch, you’ll also need to add plenty of visual aids to your written content. No one wants to read long blocks and full pages of text. Using videos and sound engages your website visitors and acts as an additional free way to market and promote your business’ products and services.
According to this blog on Search Engine Land, one cost-effective strategy to increase website traffic through digital marketing and SEO is to use internal links. These links should take your customers to helpful content on your website such as instructional or promotional videos, maps or photos of your location. You can also include a blog that’s regularly updated with fresh content about your activities, new products and services. Updating your content often will draw visitors back to the site again and again.
