You may be using the mediums and tools: email, blogging, Twitter, LinkedIn, Google, a website, but are you actually practicing ‘inbound’ marketing?
You are online, but are you actually set-up for your prospects to easily engage with you online?
You have opened the online channels of communication, but are you talking at your potential customers or listening to them?
You are doing digital marketing, but are you doing inbound marketing?
This recent use case makes inbound marketing very clear in black and white…
BUT, before you read it, I have a couple of questions I’d like you to think about and to ask yourself again once you’ve read it:
(Think about it…)