Native video is fast becoming the most shareable, likeable and tweetable content around. This new gifographic by One Productions reveals that video now accounts for 78 per cent of all web traffic data in the US. This figure is set to rise to 84 per cent by 2018.
The gifographic below illustrates the rise of native video on Facebook, with Page managers uploading more videos to the social network than YouTube.
The popularity of native video is rising across social media. In June Twitter introduced built in six second auto-playing video clips. This news underscores the significance video should play in B2B social media marketing.
Embedded from One Productions
