One of the key challenges senior B2B marketers face is gaining significant influence at a board level, in order to drive business growth.
Which is why we asked Phil Jones MBE, UK CEO of Brother, to come and talk about his journey from CMO to CEO, and give some tips on working with CEOs to our B2B Leaders members at the annual forum.
Luckily for you all, we had a camera crew on hand to record what he had to say. Enjoy!
When it comes to digital communication, businesses are constantly searching for tools that improve customer engagement and drive results. Rich Communication Services (RCS) is an enhanced messaging protocol designed to replace SMS by offering richer
As the 2024 B2B Marketing Awards unfolded, where we proudly to sponsored the Best use of Creative Award, we find ourselves reflecting on why creativity matters so much in B2B. At its best, creativity isn’t
Marketing has rapidly evolved, with teams now juggling multiple roles while proving their value across the business. Increasingly, it seems that marketing is expected to deliver more business impact and drive revenue, fast. Research shows
Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.
