The conflicts between sales and marketing are often legendary. Why do they exist? How do the internal brands of both these entities either fuel or assuage any disagreements? But, perhaps more importantly, do you know how you can manage marketing’s response to this conflict of brands?
The conflict has always been important. But today more so because we’re seeing customers who buy from brands that excite them, and they want to trust the company and brand as well. If your internal organisations are at war, that conflict is very evident to your clients. It shows up in subtle ways. For example, your marketing message may be inconsistent between your materials and what your sales people say to the clients.
Marketers often feel this conflict with sales more than sales does. They suffer when marketing dollars go to cover sales shortfalls, when events are unattended because sales didn’t promote, or when opportunities are left to go cold without sales contacts. Often it’s up to marketing to bridge the gap. As in any good marriage, someone has to take the first step. And you’ll learn how to take that first step at my session.
Why you need Ignite USA
Ignite USA is a great place to learn what’s happening in the industry and to get real world advice on how to respond. It’s also a great place to network and make connections.
I know this is selfish, but I’m particularly excited by the chance to see Ruth Stevens, my collaborator. We have been working together for years and get very few chances to see one another face to face.
Continuous learning and an open mind set make the biggest difference to marketers. You owe it to yourself to take advantage of Ignite USA’s content and learnings.
