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Case Studies

How to create a purpose-led marketing campaign: Leading with emotion and creating a meaningful message

It’s no secret that the hospitality industry suffered during Covid-19. With the sector taking a huge hit, B2B marketing agency, Omne, teamed up with McCain Foods to deliver an exceptional street food focused campaign. In fact, Omne scooped up the Bronze for ‘Best purpose-led marketing program’ for its ‘Streets Ahead’ initiative at our 2023 B2B Marketing Awards. Want to unlock insights on both the campaign and how to create a meaningful brand message?

In this report, we break down everything from why Omne and McCain targeted the street food sector for this campaign to how the program gave opportunities for cohorts that found themselves marginalized or far removed from entrepreneurship. If that wasn’t enough, we also find out how Omne smashed its KPIs, as well as some judging commentary on why it won over other entries. Want to know how to win a B2B award? Fill in your details in the box to the right and download all the juicy insights. Plus, if you want to hear from Omne themselves, you can listen to our podcast episode here.

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