In a world obsessed with popularity, is viral video the best route for B2B brands – and what does it take to get there? Jessica McGreal reveals how to ensure video success
Plan: have a clear objective and call-to-action.
Know your audience: a deep understanding of your audience and their interests and pain points will steer your video in the right direction. Play on current affairs and appeal to their emotions.
Quality over quantity: everyone can spot a home video in seconds, so ensure your video looks professional.
Consider distribution: factor in a distribution budget. Utilise all channels available and optimise your content for search.
Measure engagement not views: views mean nothing. Set key objectives and measure your campaign against engagement, including clicks, likes and shares.
To find out more about video marketing read our viral video feature here
