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Case Studies

How to execute a world-class channel marketing initiative: Lessons from an award-winning campaign

Every year, the B2B Marketing Awards see some brilliant campaigns take home the win, and one of the most competitive categories? ‘Best channel marketing initiative’. In 2023, Revere scooped up the Gold for its holistic and multi-channel campaign, ‘Marginal Gains’ with Westcoast, an IT distributor that was navigating some economic uncertainty during the pandemic and wanted to use intelligence to identify strategic partners to deliver more margin per order, win the hearts of internal teams and enable partners to communicate the benefits of services into their customer base.

In this report, we break down everything from how Revere created a personalized program to engage with key partners to how marketing and sales worked together throughout the campaign and how they ensured the messaging came across in the right channels. Want to know how to win a B2B award?

Fill in your details in the box to the right and download all the juicy insights. Plus, if you want to hear from Revere themselves, you can listen to our podcast here.


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