Julie Knight
According to the recent Marketscan Marketing Campaign Planning Survey, a third of marketers spend 3 months planning their campaigns. This Slideshare looks at how B2B marketers can spend that time effectively and profitably and produce explosive results.
Now you know the timescale, don’t let anything else get in the way of your perfect marketing campaign. Read Conquer your marketing campaign challenges to learn more.
Arguably the biggest challenge facing B2B marketers is understanding how to balance novelty with reliability in campaigns. In other words, to do things that we know will work, whilst at the same time experimenting and
When it comes to digital communication, businesses are constantly searching for tools that improve customer engagement and drive results. Rich Communication Services (RCS) is an enhanced messaging protocol designed to replace SMS by offering richer
As the 2024 B2B Marketing Awards unfolded, where we proudly to sponsored the Best use of Creative Award, we find ourselves reflecting on why creativity matters so much in B2B. At its best, creativity isn’t
Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.
