I’m sorry to break it to you, but no one is born an inbound marketing pro. It’s a steep learning curve based on trial and error – but the key is to have the right equipment from the off. Read our infographic to find out exactly what you need in your inbound marketing chemistry set to produce a steady stream of leads and some solid, shiny ROI.
Lead generation website – Aim for bounce rates of 40% or less.
Blogging – 82% of marketers who blog see positive ROI for their inbound marketing.
Rich media – 52% of marketing professionals worldwide say video content has the best ROI.
Online PR – 67% of the typical B2B buyer’s journey is now done digitally.
Email marketing – Email marketing has an ROI of 4,300%.
Mobile marketing – 70% of people in the UK use their smartphone to find information.
Analytics – CMOs are expected to increase spend on marketing analytics by 60% by 2015.
Marketing automation – Lead nurturing emails get 4-10x better response rate than standalone email blasts.
Social media – Social media marketing budgets are set to double in the next five years.
Landing pages – Companies with 30+ landing pages generate 7x more leads than those with fewer than 10.
Calls to action – Changing just one word of button copy can boost click-throughs by 90%.
To view full infographic click here.
