Nobody can argue with the fact that one of the most popular social media websites today is YouTube. You’ve probably spent your fair share of time on it yourself, watching everything from the latest music videos to clips of Doctor Who. As a matter of fact, more than a billion users spend time on this site every single month, with more than 6 billion total hours of content watched every month as well. Another fact about YouTube is that approximately 100 hours of content is uploaded to the site every single minute – and we all know that the numbers don’t lie. So if you are on a quest to engage your target audience with your own corporate video/s, one crucial step is to upload them to YouTube.
But it doesn’t end there. You can’t simply upload your video and be done with it. You have to make sure that it gets the best exposure and viewership possible. The good news is that there are several ways to do this.
Think carefully about your titles and descriptions
The first step to having a successful YouTube video is to word it appropriately. You can do this by selecting a title that is right for it. Make sure to think of an appealing, catchy title that will grab the attention of anyone looking for content about your topic or industry. Your title should be short and sweet, direct to the point, and engaging. One tip: think of flowing adjectives that are sure to impress viewers, like ‘awesome’, ‘remarkable’, ‘awe-inspiring’, ‘essential’, and the like. Of course, you should also make sure that your video is accurately described according to its topic, so word the file’s name carefully as well. Make your description long enough to send your message across, but not too long – around 2 to 3 paragraphs will do.
What to remember when sharing your video
Don’t wait too long to share your video – with YouTube, timing is also important. Think about the most likely time for your video to get viewed – sharing it during the evening is recommended, as is sharing it during the weekend so more viewers will be online. Also, make it a point to share it with as many social media networks as possible. This would include the ubiquitous Facebook, LinkedIn, Tumblr, and so on. Additionally, email your newly-uploaded video link to a well-chosen list of email addresses. For your business, include your clients, suppliers, shareholders, and even your family, friends, and employees. And don’t forget your company blog and website as well – share your video on your own company blog and website to maximise its exposure.
Don’t forget the technical aspects
If you really want your video to get noticed and give the right impression, it’s essential to make sure that it is done well. The technical aspects of your video shouldn’t be ignored. For instance, remove any white space in the video or long pauses. A faster-paced video is more attractive to viewers. You can also enhance your video with an instrumental music track, and include essential information through text. This is when transcription services come in handy, because your video’s content is transformed, making it more understandable and easier to follow as well. Aside from this, if there is a particular phrase transcribed in your video and an Internet user is looking for this phrase, it is easier for search engine spiders to locate that particular information in your video when it has been transcribed.
When all is said and done, you’d definitely want a video that stands out from the crowd.
