Rachel Massey has joined sales training business Huthwaite International as marketing director
Massey will be responsible for driving the strategic communications of the company globally, which will include a strong focus on launching Huthwaite’s new products.
Massey is moving from Blue Logic Computers where she served as head of marketing. She has also held senior roles at Civica, IPI, and Cellhire.
Massey described the opportunity to work at Huthwaite as “a marketer’s dream”.
“It has history and heritage, a strong USP and owns the world-famous SPIN Selling brand, theory, data model. In my new role I’ll be harnessing these USPs to further strengthen the business’ strong reputation for quality sales, communications and negotiations training with some of the globe’s leading businesses,” she explained.
Tony Hughes, CEO at Huthwaite International, said Massey was bringing a wealth of experience to the role. “We are particularly keen to see what her expertise will deliver. We are confident that she is well positioned to help grow the global presence of our business,” said Hughes.
