IT company IBM has launched ‘Advertising Accelerator with Watson’, an AI predictive ad software, which automatically optimises campaigns.
The software uses AI to determine creative campaign elements to help drive engagement and conversion for a specific audience. It also aims to analyse campaign results based on creative and audience elements such as personalisation and targeting.
Last April, IBM sold a portion of its IBM Watson Marketing portfolio to the private equity firm CenterBridge Partners, which then used the technology to launch the marketing cloud company, Acoustic. IBM’s Watson AI solutions was launched in 2010 and has been implemented worldwide across 20 different industries.
Jeremy Hlavacek, head of revenue for IBM Watson Advertising, said: “Ad targeting enables marketers to identify core customers, who are often over served with messages that might not drive immediate action. ‘Advertising Accelerator with Watson’ aims to address this challenge head-on, arming clients with IBM Watson to help them better engage and understand their target audience.”
