B2B Marketing
Tech giant IBM has announced Virginia Rometty is to take over as CEO next year.
Replacing Samuel Palmisano, she will become the first female chief executive officer in the company’s 100 year history.
Commenting on the appointment, Palmisano said, “She brings to the role of CEO a unique combination of vision, client focus, unrelenting drive, and passion for IBMers and the company’s future.
“I know the board agrees with me that Ginni is the ideal CEO to lead IBM into its second century.”
Finding the right agency partner for your business could be the difference between a good 2025 and a great one. The growth of your business may ultimately depend on the health of your agency relationship
As businesses look ahead to 2025, Hannah Stringer, Marketing Director, Moneypenny, shares her insights into the key trends shaping the future of B2B marketing. Moneypenny, a telephone answering and digital communication services company, has its
The best part of my job as Editor-at-large at B2B Marketing is spending time with some of the most inspirational leaders in B2B, many of whom I’ve also interviewed for the B2B Marketing podcast during
Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.
